Project Overview

FishEUTrust will establish five Co-creation Living Labs in the Mediterranean Basin, the North Sea and the Atlantic Sea. These will enable innovation and process validation and demonstrate the project's supply chain solutions. Examples of supply-chain innovation include creating sustainable business models, protecting cultural and culinary heritage, short food supply chains, exploiting underused fish species, and innovative engagement activities to stimulate positive consumer behaviour. The project will also develop tools to maximize trust by guaranteeing the quality, safety, and traceability of seafood products based on smart control systems (sensors), metagenomics, genetic biomarkers, isotopic techniques, and labelling/product passport/blockchain). These tools will be integrated into a single digital FishEUTrust data platform.

1: Set up and operationalise Co-creation Living (Demonstration) Labs.
2: Create tailored interventions to increase consumer trust and uptake of fish.
3: Develop efficient and sustainable digital supply chain and business models.
4: Develop tools for testing seafood quality, safety, and traceability.
5: Develop sensors and monitoring systems for freshness, and pathogenic and chemical safety.
6: Quantify environmental footprint, sustainability, and socio-economic benefits of FishEUTrust approaches.
7: Deliver integrated technologies for transparent seafood supply chain and digital solutions for increasing consumer awareness and trust.
8: Implement comprehensive dissemination, clustering, and outreach.

Summary of Work Packages

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Work Package Details

WP1 Lead: Instituto Português do Mar e da Atmosfera (IPMA)                         Duration: M1-M45
Task 1.1 Integrated map of stakeholders, target groups and sectors (M1-M6)
Task 1.2 Establish the CLLs and provide contextual analysis for Best Practice and Operational Protocols (M1-M12)
Task 1.3 Consolidation of the synergies with the existing network of LLs to implement an inclusive EU-level Web of CLLs (M4-M18)
Task 1.4 Establish Living Lab (LLs) demonstrator sites of fish/shellfish production in Mediterranean, N Sea, and Atlantic regions (M24-M40)
Task 1.5 Create an open platform for cross-pollination, engagement with other fish production sectors (M24-M45)
Primary Output Open platform for cross-pollination, engagement & exchange of project knowledge base with other fish production sectors.
WP2 Lead: Alma Mater Studiorum Università di Bologna (UNIBO)                         Duration: M1-M42
Task 2.1 Mapping consumer expectations to identify key characteristics and behavioural drivers across EU countries (M1-M6)
Task 2.2 Identification of consumers’ behavioral clusters to identify target groups (M6-M18)
Task 2.3 Creating real and virtual consumer experiences to identify assessing consumer’s preferences and perception as the foundation to creating intervention strategies (M18-M36)
Task 2.4 Designing, testing, and validating monetary and non-monetary tailored interventions strategies for both consumers and the supply chain (M24-M42)
Primary Output Tailored intervention strategies for both consumers and the supply chain.
WP3 Lead: Eurofish International Organization (EUROFISH)                         Duration: M1-M45
Task 3.1 Definition and elaboration of digital methods and business models to improve trust and efficiency in seafood supply chains (M1-M24)
Task 3.2 Defining and validating supply protocols regarding policy and legislative barriers (M4-M45)
Task 3.3 Exploitation strategy development (M3-M45)
Task 3.4 Cross-sector Intellectual Property Rights (IPRs) management strategy (M3-M45)
Task 3.5 Demonstrating the FishEUTrust specific business models as exemplars (M36 – M45)
Primary Output Demonstrators of the FishEUTrust specific business models as exemplars.
WP4 Lead: Università degli Studi di Firenze (UNIFI)                         Duration: M1-M36
Task 4.1 Developing a Metagenomics Sequencing Toolbox for determining the origin, of seafood products, and test protocols for determining freshness, pathogens, and antibiotic resistance (M1-M24)
Task 4.2 Develop an alternative methodology to certify fish authenticity and origin based on stable isotope approach (M6-M24)
Task 4.3 Standard Operating procedures and protocols for use in the supply chain and validate protocols in identified use-cases (LLs from WP1) (M18-M30)
Task 4.4 Creating a data platform to establish seafood origin, safety, quality, and sustainability to boost consumer uptake and trust (M24-M36)
Primary Output Validated suite of tools for assessing fish origin, quality (freshness) and safety, including detection of antibiotics, toxins and pathogens
WP5 Lead: University of Medicine and Pharmacy (UMF)                         Duration: M1-M36
Task 5.1 Development and validation of nanostructured platforms for sensors (M1-M12)
Task 5.2 Development of integrative test tools and sensors for pathogen bacteria (M4-18)
Task 5.3 Development of sensors for the detection of antibiotics (M12-M26)
Task 5.4 Development of sensor for freshness (M1-M24)
Task 5.5 Detection of biotoxins (M12-M32)
Task 5.6 Integration of sensing with FishEUTrust platform and CLLs environments in the seafood supply chain (24-36)
Primary Output Proof of concept integration of sensors for fish freshness on the smart platform toolbox for consumers, retailers and aquaculture farms AND proof of concept integration of sensors for the detection of biotoxins, antibiotics and pathogens on the toolbox smart platforms for consumers, retailers and aquaculture farms.
WP6 Lead: Danmarks Tekniske Universitet (DTU)                         Duration: M9-M42
Task 6.1 Inventory data collection protocol and data gathering to support the integrated sustainability assessment (M9-M24)
Task 6.2 Assessment of food safety and risk (contaminants, microbial), origin, nutrition value, human health and environmental impacts and socio-economic performances (M12-36)
Task 6.3 Integrated sustainability assessment tool as a roadmap for improvements and sustainable growth of aquaculture supply chain including standardization and policy (M36-M42)
Primary Output Roadmap for improvements and sustainable growth of aquaculture supply chain including standardization and policy.
WP7 Lead: Jožef Stefan Institute (JSI)                         Duration: M1-M46
Task 7.1 Design the FishEUTrust platform to support integration of relevant technologies, digital solutions for supporting consumer empowerment and data and information sharing (M1-M24)
Task 7.2 Select and enhance methodology and semantic resources to semantically integrate the FishEUTrust platform with other relevant e-infrastructures (M1-M24)
Task 7.3 Develop and integrate beta version of the FishEUTrust platform with the ecosystem of relevant European einfrastructures (M24-M36)
Task 7.4 Develop, integrate and validate FishEUTrust gamification solutions (M9-M36)
Task 7.5 Test and validate the FishEUTrust platform in the living labs’ use cases (M36-M46)
Primary Output Digital support for consumer engagement (gamification, QR codes, mobile app) AND the FishEUTrust platform integrated into the ecosystem of relevant European e-infrastructures.
WP8 Lead: WRG Europe (WRG)                         Duration: M1-M48
Task 8.1 Project consumer engagement activity management and creation of a comprehensive dissemination and communication plan (M1-M48)
Task 8.2 Project identity, website creation and platform integration (M1-M36)
Task 8.3 Creation and facilitation of general communication materials, publications, and engagement activities (M6-48)
Task 8.4 Creating synergies with existing initiatives and practices “clustering” (M1-M48)
Task 8.5 Stakeholder and supply-chain, including policymaker, engagement from farm-to-fork (M6-M48)
Primary Output Communication, dissemination and exploitation plan AND established sustainable comprehensive communication, dissemination and exploitation framework across all stakeholders and actors.
WP9 Lead: Jožef Stefan Institute (JSI)                         Duration: M1-M46
Task 9.1 Project coordination and internal communication (M1-M48)
Task 9.2 Administrative and financial management (M1-M48)
Task 9.3 Innovation management (M1-M48)
Task 9.4 Open Research Data management (M1-M48)
Task 9.5 Gender Action Plan and monitoring (M1-M48)
Primary Output Open Data Management Plan, Gender Action Plan, Completion of all project objectives.